Acting entrepreneurially in nascent industries is a complex endeavor characterized by uncertainty and ambiguity. Nevertheless, entirely new industries do emerge, often as a direct result of entrepreneurial behavior. We extend and apply discovery and creation approaches to study entrepreneurial behavior during industry emergence by means of qualitative analysis of a film about the personal computer (PC) industry℉s formative years. We find that discovery and creation behavior are fundamentally interrelated and share a common element: bricolage. Moreover, ideological activism is a major component of entrepreneurial behavior in a new industry℉s formative years during both creation and discovery processes. Implications for research and practice are discussed.
Gupta, A., Streb, C., Gupta, V.K. and Markin, E. (2015), "Entrepreneurial behavior during industry emergence: An unconventional study of discovery and creation in the early PC industry", New England Journal of Entrepreneurship, Vol. 18 No. 2, pp. 61-79. https://doi.org/10.1108/NEJE-18-02-2015-B005
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