Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace

Abstract

This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.

Citation

McLarney, C. (1999), "Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace", New England Journal of Entrepreneurship, Vol. 2 No. 2, pp. 21-30. https://doi.org/10.1108/NEJE-02-02-1999-B003