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Users’ health information sharing intention in strong ties social media: context of emerging markets

Min Zhang (Center for Studies of Information Resources, Wuhan University, Wuhan, China)
Wen Lin (School of Information Management, Wuhan University, Wuhan, China)
Zhen Ma (School of Information Management, Wuhan University, Wuhan, China)
Jun Yang (School of Management, Huazhong University of Science and Technology, Wuhan, China)
Yan Zhang (School of Public Policy and Management, University of the Chinese Academy of Sciences, Beijing, China)

Library Hi Tech

ISSN: 0737-8831

Article publication date: 25 June 2021

392

Abstract

Purpose

This paper aims to theorize and examine how central cognition elaboration cue and peripheral cognition elaboration cue influence users’ health information sharing intention in Strong ties social media (STSM) in emerging markets.

Design/methodology/approach

This paper innovatively proposes two concepts of health information emotion and health information sharing value based on the in-depth observation of users’ social health behavior. We integrate Elaboration Likelihood Model, Media Richness Theory, Trust Theory and Regulatory Focus Theory to develop hypotheses and research models and lay emphasis on the study of health information emotion’s moderating effect. This paper conducts an empirical study by selecting 372 health information users of WeChat, a typical STSM, to verify the research model by structural equation model.

Findings

For the central route, individual motivation and health information richness positively influence health information sharing value. For peripheral route, health information source trust and health information recipient trust both positively influence the health information sharing attitude. Health information sharing value and sharing attitude can positively affect users’ health information sharing intention. In addition, health information positive emotion has significant moderating effect, while health information negative emotion does not have.

Originality/value

This study contributes to a comprehensive perspective for understanding users’ health information sharing intention in STSM in emerging markets, an important but understudied topic. The results can also give implications for researchers to explore users’ behavioral intention from the perspective of process-oriented persuasion and health information emotion’s moderating effect.

Keywords

Acknowledgements

This study is supported by the National Natural Science Foundation of China [Grant Number: 72074174], the Humanity and Social Science Foundation of Ministry of Education of China [Grant Number: 18YJA870016] and the Fundamental Research Funds for the Central Universities.

Citation

Zhang, M., Lin, W., Ma, Z., Yang, J. and Zhang, Y. (2021), "Users’ health information sharing intention in strong ties social media: context of emerging markets", Library Hi Tech, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/LHT-02-2020-0024

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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