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Modelling identity types through agency: part 1 defragmenting identity theory

Maurice Yolles (Business School, Liverpool John Moores University, Liverpool, UK)
Davide Di Fatta (SEAS Department, University of Palermo, Palermo, Italy)


ISSN: 0368-492X

Article publication date: 5 June 2017



There is fragmentation in the academic study of identity theory, and it is dislocated from personality theory. The paper aims to develop a model that resolves both of these issues using autonomous agency theory. It is shown that identities can be evaluated using mindset agency theory. Application is then made to a case study of Donald Trump’s US election campaign.


In the first of this three-part paper, the fragmented identity theory is examined ontologically to generate a coherent model of multiple identities.


A new coherent model of multiple identities is created.


There is not currently any that has created coherent theory of multiple identities.



The authors wish to thank Herbert Blumberg for his comments on a draft version of this paper.


Yolles, M. and Di Fatta, D. (2017), "Modelling identity types through agency: part 1 defragmenting identity theory", Kybernetes, Vol. 46 No. 06, pp. 1068-1084.



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