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Effects of platform quality requirement on sellers

Huijun Hou (School of Management, University of Science and Technology of China, Hefei, Anhui, China)
Xiaoying Cheng (Information Management and Engineering, Zhejiang University of Finance and Economics, Hangzhou, Zhejiang, China)

Kybernetes

ISSN: 0368-492X

Article publication date: 7 August 2017

Abstract

Purpose

The purpose of this paper is to study the effects of the requirement on product quality and refund (return service charge).

Design/methodology/approach

The authors set a minimum product quality level for platform to study the effects of the minimum product quality level on product quality and refund for risk-neutral sellers and risk-averse sellers, respectively.

Findings

For the risk-neutral sellers whose optimal product quality level is lower than the minimum level will improve the product quality to the minimum required level. However, under a certain condition with the requirement the sellers will increase refund. Similar results are found when uncertainty is incorporated into demand and return quantity. In addition, how the sellers’ optimal refund is affected by market parameters and market volatile factors is discussed. Specially, the correlation between the uncertainty of the demand and the return quantity affects sellers’ optimal decision of return service charge in many ways.

Originality/value

The obtained results can provide operational managers in reality with valuable suggestions in quality management for platform.

Keywords

Acknowledgements

This research was supported by the National Nature Science of China under Grant No. 71701183.

Conflict of interest: The authors declare no competing financial interest.

Citation

Hou, H. and Cheng, X. (2017), "Effects of platform quality requirement on sellers", Kybernetes, Vol. 46 No. 7, pp. 1204-1222. https://doi.org/10.1108/K-02-2017-0052

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited