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The ordered weighted average corporate social responsibility

Marlenne G. Velazquez-Cazares (Universidad de Occidente, Culiacan, Mexico)
Ernesto Leon-Castro (Facultad de Ciencias Economicas y Adminsitrativas, Universidad Católica de la Santisima Concepcion, Concepcion, Chile)
Fabio Blanco-Mesa (Facultad de Ciencias Economicas y Adminsitrativas, Universidad Pedagogica y Tecnologica de Colombia, Tunja, Colombia)
Segio Alvarado-Altamirano (Universidad de Occidente, Culiacan, Mexico)


ISSN: 0368-492X

Article publication date: 30 July 2019

Issue publication date: 27 March 2021



The purpose of this paper is to identify new formulations for evaluating corporate social responsibility using different aggregation information operators.


The ordered weighted average (OWA) operator and its extensions, the induced OWA (IOWA) and prioritized OWA (POWA) operators are used to generate a new score for a Mexican enterprise with the corporate social responsibility (CSR) distinction.


The use of these operators allows for generation of different scenarios highlighting the relative importance of the elements. This information is useful for the government and companies to generate different evaluations depending on the specific characteristics of the region, state or municipality.


The use of aggregation operators in the traditional CSR formulation is presented. Likewise, the application of these new strategies to evaluate CSR is presented in a Mexican enterprise case to understand the steps that should be followed if the OWA operator and its extensions are to be used.



Velazquez-Cazares, M.G., Leon-Castro, E., Blanco-Mesa, F. and Alvarado-Altamirano, S. (2021), "The ordered weighted average corporate social responsibility", Kybernetes, Vol. 50 No. 2, pp. 203-220.



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