The influence of users’ perspective factors on mobile banking adoption in Indonesia
Journal of Science and Technology Policy Management
ISSN: 2053-4620
Article publication date: 16 May 2023
Abstract
Purpose
The low adoption of mobile banking (m-banking) in Indonesia and limited research on the adoption of m-banking motivate this research to understand the factors needed in developing m-banking to support the achievement of the national digital economy strategy in creating a digital ecosystem in Indonesia. This study aims to analyze the individual perspective factors that influence the adoption of m-banking applications in Indonesia.
Design/methodology/approach
This study used a quantitative approach using an online questionnaire to survey 444 respondents who used m-banking applications in Indonesia. The data obtained were processed using covariance-based structural equation modeling.
Findings
The results showed that health consciousness, the availability of resources, personal innovativeness and perceived information quality factors influenced the adoption of mobile banking applications in the static stage. In addition, this study found that one adoption stage could positively impact another adoption stage in adopting m-banking applications.
Practical implications
The development of m-banking can be promoted by considering the readiness of operational support infrastructure, regulations and application development, including functionality, security and user experience. Superior m-banking has implemented an end-to-end banking process with integrated customer relationship management (CRM) that supports cross-selling features according to user needs.
Originality/value
This study addresses the knowledge gap on individual perspectives that influence m-banking applications adoption. The authors integrate the e-government adoption model and CRM model in this study.
Keywords
Acknowledgements
The authors wish to convey our gratitude to the Universitas Indonesia for the Grant Hibah Program Penelitian Dasar Unggulan Perguruan Tinggi/PDUPT Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi Number NKB-905/UN2.RST/HKP.05.00/2022.
Competing interests: The authors declare that they have no competing interests.
Ethical approval: The ethical approval is not required for this study.
Conflicts of interest: The authors declare that they have no potential conflicts of interest.
Citation
Rahmi, R.A. and Handayani, P.W. (2023), "The influence of users’ perspective factors on mobile banking adoption in Indonesia", Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-01-2022-0008
Publisher
:Emerald Publishing Limited
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