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Integrating wearable technology products and big data analytics in business strategy: A study of health insurance firms

Bishwajit Nayak (School of Business Management, Narsee Monjee Institute of Management Studies University, Mumbai, India and Department of Health Insurance, Future Generali India Insurance Company Ltd, Pune, India)
Som Sekhar Bhattacharyya (Department of Strategic Management, National Institute of Industrial Engineering (NITIE), Mumbai, India)
Bala Krishnamoorthy (Department of Strategy, Narsee Monjee Institute of Management Studies University, Mumbai, India)

Journal of Systems and Information Technology

ISSN: 1328-7265

Article publication date: 21 June 2019

Issue publication date: 8 July 2019

Abstract

Purpose

This study aims to explore the impact of the adoption of wearable technology products for Indian health insurance firms. It identifies the key dynamic capabilities that health insurance firms should build to manage big data generated by wearable technology so as to attain a competitive advantage.

Design/methodology/approach

A qualitative exploratory study using in-depth personal interviews with 53 Indian health insurance experts was conducted with a semi-structured questionnaire. The data were coded using holistic and pattern codes and then analyzed using the content analysis technique. The findings were based on the thematic and relational intensity analysis of the codes.

Findings

An empirical model was established where all the propositions were strongly established except for the moderate relationship between wearable technology adoption and product innovation. The study established the nature of the interaction of variables on technology policy, organizational culture, strategic philosophy, product innovation, knowledge management and customer service quality with wearable technology adoption and also ascertained its influence on firm performance and competitive advantage.

Research limitations/implications

From a dynamic capabilities perspective, this study deliberates on wearable technology adoption in the health insurance context. It also explicates the relationship between the variables on technology policy, organizational culture, strategic philosophy, product innovation, knowledge management and customer service quality with wearable technology adoption on firm performance.

Originality/value

This study is one of the first studies to add the context of wearable technology and health insurance to the existing body of knowledge on dynamic capabilities and sustainable competitive advantage for the service sector. It would help existing and prospective players in adopting or setting up appropriate business models.

Keywords

Citation

Nayak, B., Bhattacharyya, S.S. and Krishnamoorthy, B. (2019), "Integrating wearable technology products and big data analytics in business strategy: A study of health insurance firms", Journal of Systems and Information Technology, Vol. 21 No. 2, pp. 255-275. https://doi.org/10.1108/JSIT-08-2018-0109

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited