Entrepreneurial orientation and project portfolio success: the roles of digitalization and modularization

Abstract

Purpose

This study explores entrepreneurial orientation (EO) on project portfolio success in new product development projects, with the moderating effects of digitalization capability and modularization process.

Design/methodology/approach

The sample data of 204 firms was used to analyze the research hypotheses. This study adopted hierarchical regression to test the theoretical conceptual model incorporating EO, digitalization capability, modularization process, and project portfolio success.

Findings

These results indicate that EO positively affects project portfolio success. More importantly, digitalization capability and modularization process positively moderate the relationship between EO and project portfolio success.

Originality/value

Prominent studies have focused on different antecedent and consequence factors of project portfolio success; however, the impacts of EO still need to be noticed. This study makes a pioneering effort to make up this gap and investigate the effects of EO on project portfolio success, digitalization capability, and modularization process as moderators, which can enrich the current literature on project portfolio management.

Citation

Zhai, H., Bai, S. and Guo, M. (2024), "Entrepreneurial orientation and project portfolio success: the roles of digitalization and modularization", Journal of Small Business and Enterprise Development, Vol. 31 No. 7, pp. 1504-1526. https://doi.org/10.1108/JSBED-11-2023-0536