Determinants of female entrepreneurs growth intentions: A case of female-owned small businesses in Ghana’s tourism sector

Abstract

Purpose

This paper seeks to find factors that influence the growth intention of female-owned small businesses in the Ghana’s tourism sector. The purpose of this paper is to investigate why some female entrepreneurs achieve growth objectives while others do not.

Design/methodology/approach

In this study, the authors seek to understand the growth intention within the tourism sector because it is not clear why some female entrepreneurs in Ghana pursue growth. The study applies quantitative techniques. A questionnaire survey was conducted with 110 female tourism entrepreneurs in Ghana. Data analysis was conducted using the non-parametric procedures of Spearman’s rank correlation.

Findings

The findings of this research reveal that female tourism entrepreneurs in Ghana feel they can expand without entrepreneurial ability(ies). However, the growth of the venture is restricted by the lack of financial resources. Opportunities in the tourism sector do generate more customers, but cannot alone determine growth intentions. Furthermore, an important finding of this study is that business advisory services do not contribute significantly to the growth intention of the venture. The research made clear that the pursuance of growth is related to different types of opportunities and finance leveraging.

Research limitations/implications

The study has gender-specific, industry-specific, size-specific and region-specific limitations. Another limitation is focus on entrepreneurial ability, opportunity and business advisory support services as determinants of female entrepreneurs’ growth intention.

Practical implications

This study provides useful information for government, business agencies and academics seeking reasons on why female entrepreneurs have low growth intentions. Policy measures are provided in assisting women in achieving their growth aspirational needs and suggestions are recommended to encourage women to grow their small tourism businesses.

Social implications

The research will contribute to improve the socio-economic status of women entrepreneurs in Africa.

Originality/value

This paper addresses an under-researched area of female tourism entrepreneurs and their growth intention from the perspective of a developing country such as Ghana.

Citation

Ali, R.S. (2018), "Determinants of female entrepreneurs growth intentions: A case of female-owned small businesses in Ghana’s tourism sector", Journal of Small Business and Enterprise Development, Vol. 25 No. 3, pp. 387-404. https://doi.org/10.1108/JSBED-02-2017-0057