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Effect of social capital on agribusiness diversification intention in the emerging market

Le Dang Lang (Thu Dau Mot University, Thu Dau Mot, Vietnam)
Abhishek Behl (OP Jindal Global University, Sonipat, India)
Nguyen Trung Dong (College of Management for Agriculture and Rural Development II, Ho Chi Minh City, Viet Nam)
Yama Temouri (Khalifa University of Science and Technology, Abu Dhabi, United Arab Emirates) (Aston University, Birmingham, UK)
Nguyen Hong Thu (Thu Dau Mot University, Thu Dau Mot, Vietnam)

Journal of Intellectual Capital

ISSN: 1469-1930

Article publication date: 17 May 2021

Issue publication date: 17 January 2022

454

Abstract

Purpose

Coronavirus disease 2019 (COVID-19) has seriously affected the global economy. How agribusinessmen are overcoming this crisis is being noticed in emerging markets. Using social capital to diversify agribusiness for getting more customers is a useful solution for the growth of agribusiness. However, there is a lack of evidence on the aggregate measurement scale of social capital and the influence of behavioral goals on the intention toward agribusiness diversification. Therefore, this study aims to develop an integrated measurement of social capital and investigate its effect on agribusiness diversification intention using the expanded theory of planned behavior (TPB).

Design/methodology/approach

A mixed-methods approach is used, including four in-depth interviews, three focus group discussions and two surveys. Structural equation modeling is applied to a sample of 484 respondents to test the proposed hypotheses.

Findings

The study shows the role of social capital in influencing the intention to diversify agribusiness under the premises of the resource-based view (RBV). The scale of social capital is also developed, which is the first integrated measurement of this asset. The findings contribute significantly to the existing knowledge of social capital, the TPB and diversifying agribusiness.

Originality/value

This is the first study to explore the comprehensive effect of the facets of social capital on behavioral intention through behavioral goals and determinants of the TPB under the premises of the RBV. The findings will help emerging economies, for example, Vietnam, where most farmers are family business owners or microscaled entrepreneurs in agriculture.

Keywords

Acknowledgements

The authors wish to convey their sincere appreciation to editors and anonymous reviewers for the effort and time they have invested in providing constructive reviews despite the challenges of COVID-19, which helped us improve our manuscript’s quality substantially.

Declaration of competing interest: We confirm there are no potential conflicts of interest to the research, authorship and or publication of this article, and no funding has been received.

Citation

Lang, L.D., Behl, A., Dong, N.T., Temouri, Y. and Thu, N.H. (2022), "Effect of social capital on agribusiness diversification intention in the emerging market", Journal of Intellectual Capital, Vol. 23 No. 1, pp. 56-84. https://doi.org/10.1108/JIC-01-2021-0039

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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