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How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

Muhammad Rafiq (UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia)
Tat-Huei Cham (UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia; Tashkent State University of Economics, Tashkent, Uzbekistan and Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Malaysia)
Siti Hamisah Tapsir (Faculty of Engineering, Technology and Built Environment, UCSI University, Kuala Lumpur, Malaysia)
Adil Mansoor (Faculty of Business, Curtin University Malaysia Campus, Miri, Malaysia and Department of Business Administration, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan)
Muhammad Farrukh (Department of Economics, Shenzhen MSU-BIT University, Shenzhen, China)

Journal of Global Responsibility

ISSN: 2041-2568

Article publication date: 25 January 2024




This study aims to examine the association between globally responsible leadership (GRL) and pro-environmental behavior (PEB), specifically probing the mediating role of green management initiatives (GMI) in this relationship.


This study used a quantitative research design, using survey data from 390 participants working in manufacturing sector organizations in one of the emerging economies in the Asian region, namely, Pakistan. AMOS was used to test the hypothesized relationships.


The results reveal that GRL has a significant positive link with GMI and PEB. In addition, this study found that GMI mediates the association between GRL and PEB, suggesting that GRL indirectly promotes PEB through the implementation of GMI.

Research limitations/implications

This study has several limitations, including its reliance on self-reported data, its cross-sectional design and its focus on participants from only one nation. Future research may benefit from using mixed-study designs and diverse samples from multiple industries and nations.

Practical implications

The results suggest that businesses can promote PEB among their staff by adopting GRL and implementing GMI. In doing so, businesses can demonstrate their commitment to sustainability, enhancing their credibility and competitive advantage.


This research contributes several new insights to the existing literature on sustainable leadership. First, it provides empirical evidence to support the hypothesis that GRL, GMI and PEB are interrelated. Second, it highlights the mediating role of GMI in this relationship.



This work was supported by UCSI University Research Excellence and Innovation Grant (REIG-FETBE2022/004).


Rafiq, M., Cham, T.-H., Tapsir, S.H., Mansoor, A. and Farrukh, M. (2024), "How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?", Journal of Global Responsibility, Vol. ahead-of-print No. ahead-of-print.



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