Editorial

Citation

Cooke, H. (2014), "Editorial", Journal of Corporate Real Estate, Vol. 16 No. 1. https://doi.org/10.1108/JCRE-02-2014-0005

Editorial

Article Type: Editorial From: Journal of Corporate Real Estate, Volume 16, Issue 1

Having ended 2013 on a strong note with the announcement that JCRE is included in Scopus the intention is to continue to develop the journal. Hopefully the direct feed from the journal into Scopus will help expand readership and also appeal to academics for submitting papers. Allied to this is to increase participation by practitioners and encourage them to submit papers for peer review as well as practice papers.

We have three special editions planned of the journal. Assistant Professor Rianne Appel-Meulenbroek of Eindhoven University of Technology is Guest Editor of the European Real Estate Conference 2013 special edition, which will be the next edition of the journal. We hope that the 2014 Conference will produce papers for another special edition next year.

Meanwhile looking forward, the special edition on Asia has as Guest Editor Professor Dr Ting Kien Hwa, Head Centre for Real Estate Research, Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA. Whilst Steve Williams, Executive Managing Director, Real Capital Analytics, New York is Guest Editor of the North American Edition. I would encourage those of you with interest in those areas to consider submitting a paper for the special editions.

In this edition we have four papers that cover a range of issues:

"Valuing flexibility in retro-fit investment" - looks not at the cost of the fit out but the actual economics. The former is relatively straight forward to ascertain, but what are the true benefits of the work? This considers a case study and use of real options analysis to determine the economic benefits of a fit out.

"Dispute resolution in a corporate multi-tenanted property management: a case study" - considers how dispute resolution in Nigeria in public buildings can operate and how avoiding litigation can improve the attractions of commercial property. The approach might be a pointer to how such an approach could operate in other countries that do not have well-established procedures in place.

"Decision-making support model for enterprising localisation strategies" - with the globalisation of business the attractiveness of specific locations need to better understood. This paper looks at a model that might be appropriate for decision-making and the key factors that could apply, by looking at competitiveness and attractiveness.

"Defining a corporate real estate management's (CREM) brand" - exams how "brand" might assist with the change in perception of CREM from a bricks and mortar role into one of a resource for the organisation. It considers how the internal service can be developed by looking at branding and how that impacts on service delivery.

The breadth of what CRE covers continues to expand as the range of influences on space and its use grows, develops and changes. We welcome papers that reflect that development.

Howard Cooke