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Envisioning digitalised value chains in the aftermath of COVID-19: a case study of Philippine coffee

Emmanuel Kwame Opoku (National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan)
Mei-jung Sebrina Wang (National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan)
Shirley Guevarra (University of the Philippines Diliman, Quezon City, Philippines)
Martin Bazylewich (Swinburne University of Technology – Sarawak Campus, Kuching, Malaysia)
Aaron Tham (Business School, University of the Sunshine Coast, Sippy Downs, Australia)

Journal of Agribusiness in Developing and Emerging Economies

ISSN: 2044-0839

Article publication date: 18 May 2022

126

Abstract

Purpose

This paper aims to reconceptualise entrenched supply chains associated with coffee production and consumption to digital supply chains for sustainable development.

Design/methodology/approach

A case study of seven small businesses involved with Philippine coffee is employed to examine how coffee value chains should be envisioned following COVID-19.

Findings

The COVID-19 pandemic reveals truncated barriers concerned with the lack of infrastructure, poverty cycles, sporadic workforce development policies and financial pressures that need to be redefined for coffee production and consumption to be more sustainable in the future.

Research limitations/implications

The study is restricted to a single country and a small pool of respondents that may not reflect similar practices in other regions or contexts.

Originality/value

This paper illuminates the plight of coffee farmers in an emerging production landscape of the Philippines, and develops new propositions to envision a digital value chain post-COVID-19.

Keywords

Citation

Opoku, E.K., Wang, M.-j.S., Guevarra, S., Bazylewich, M. and Tham, A. (2022), "Envisioning digitalised value chains in the aftermath of COVID-19: a case study of Philippine coffee", Journal of Agribusiness in Developing and Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JADEE-12-2021-0315

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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