To read this content please select one of the options below:

Adoption and impacts of messaging applications and participation in agricultural information-sharing groups: an empirical analysis with Brazilian farmers

Juliana de Jesus Mendes (Department of Production Engineering, Federal University of São Carlos (UFSCar), São Carlos, Brazil)
Marcelo José Carrer (Department of Production Engineering, Federal University of São Carlos (UFSCar), São Carlos, Brazil)
Marcela de Mello Brandão Vinholis (Brazilian Agricultural Research Corporation (Embrapa), Embrapa Pecuária Sudeste, São Carlos, Brazil)
Hildo Meirelles de Souza Filho (Department of Production Engineering, Federal University of São Carlos (UFSCar), São Carlos, Brazil)

Journal of Agribusiness in Developing and Emerging Economies

ISSN: 2044-0839

Article publication date: 4 January 2023

12

Abstract

Purpose

This study aimed to identify the determinants of farmers' participation in agricultural information-sharing digital groups and their impacts on farm performance.

Design/methodology/approach

Primary data of the 2015/2016 crop year collected from 175 cattle farmers were analyzed using descriptive statistics and econometric models. Farmers who had smartphones and participated in social groups/applications, especially those created to exchange agricultural information, were considered adopters of the technology.

Findings

A Poisson hurdle model showed that farmers' decision to participate in agricultural information-sharing digital groups is determined by schooling, age (negative effect) and use of tools for planning production. The intensity of participation is affected by risk propensity, interaction with specialist advisors, use of tools for planning production and participation in cooperatives. The authors also found empirical evidence that farmers' participation in agricultural information-sharing digital groups positively affects farm income per hectare.

Research limitations/implications

The results of this study are important for accelerating the diffusion of low-cost digital technologies, which are powerful tools for improving farmers' sharing and access to valuable information in real time and in locations far from urban areas.

Originality/value

To the best of the authors’ knowledge, this is the first empirical analysis of the adoption and impacts of agricultural information-sharing digital groups/applications by Brazilian cattle farmers. The diffusion of simple digital technologies is important for reducing heterogeneity and increasing the efficiency of cattle production.

Keywords

Acknowledgements

Funding: This work was supported by the São Paulo Research Foundation – FAPESP [grants number 2015/16793-5 and 2022/02967-5] and Brazilian National Council for Scientific and Technological Development – CNPq [grant number 303341/2019-0].

Ethical Statement: (1) This material is the authors' own original work, which has not been previously published elsewhere. (2) The paper is not currently being considered for publication elsewhere. (3) The paper reflects the authors' own research and analysis in a truthful and complete manner.

Conflict of Interest: The authors declare no conflicts of interests.

Citation

Mendes, J.d.J., Carrer, M.J., Vinholis, M.d.M.B. and Meirelles de Souza Filho, H. (2023), "Adoption and impacts of messaging applications and participation in agricultural information-sharing groups: an empirical analysis with Brazilian farmers", Journal of Agribusiness in Developing and Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JADEE-09-2022-0194

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles