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Student use of social media, academic performance, and creativity: the mediating role of intrinsic motivation

Muhammad Jawad Malik (School of Public Affairs, University of Science and Technology of China, Hefei, China)
Mudaser Ahmad (Department of Management Sciences, The Islamia University of Bahawalpur Pakistan, Bahawalpur, Pakistan)
Muhammad Rizwan Kamran (Lyallpur Business School, Government College University Faisalabad, Faisalabad, Pakistan)
Komal Aliza (Lyallpur Business School, Government College University Faisalabad, Faisalabad, Pakistan)
Muhammad Zubair Elahi (School of Public Affairs, University of Science and Technology of China, Hefei, =China)

Interactive Technology and Smart Education

ISSN: 1741-5659

Article publication date: 25 June 2020

Issue publication date: 22 September 2020

2191

Abstract

Purpose

The purpose of this paper is to investigate the relationships between students’ use of social media, their academic performance and creativity in the digital era.

Design/methodology/approach

This research used a survey strategy for collecting primary data required for this study from 334 students of undergraduate programs at Chinese universities who were sampled through a non-probability convenience approach.

Findings

The findings of the study reveal that students’ use of social media is positively associated with students’ academic performance and creativity. In addition, intrinsic motivation was found to be a mediating reason in the relationships between students’ use of social media and students’ academic performance and creativity.

Originality/value

This study explored an important role of intrinsic motivation as a mediator in the relationships between students’ use of social media and their positive outcomes. Studying the use of social media by students to their positive study outcomes is also practically important for students, educationalists and other policymakers.

Keywords

Citation

Malik, M.J., Ahmad, M., Kamran, M.R., Aliza, K. and Elahi, M.Z. (2020), "Student use of social media, academic performance, and creativity: the mediating role of intrinsic motivation", Interactive Technology and Smart Education, Vol. 17 No. 4, pp. 403-415. https://doi.org/10.1108/ITSE-01-2020-0005

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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