Innovation in emerging markets – the case of China

George Yip (China Europe International Business School, Shanghai, China)
Bruce McKern (China Europe International Business School, Shanghai, China)

International Journal of Emerging Markets

ISSN: 1746-8809

Publication date: 14 January 2014

Abstract

Purpose

Multinational companies are increasingly locating R&D activities in emerging markets, particularly China. This paper aims to focus on why China is moving from imitation to innovation, how MNCs are evolving their R&D activities in China, the challenges they face, and how they deal with these challenges.

Design/methodology/approach

As this is a viewpoint paper, the authors do not report any methodology other than the general research that the authors have been conducting for the last two years, primarily interviews with companies.

Findings

The key finding is that China is moving from imitation to innovation and that multinational companies should develop strategies for conducting R&D there.

Originality/value

This is a fairly original paper in that there has been only limited research on innovation in China.

Keywords

Citation

Yip, G. and McKern, B. (2014), "Innovation in emerging markets – the case of China", International Journal of Emerging Markets, Vol. 9 No. 1, pp. 2-10. https://doi.org/10.1108/IJoEM-11-2013-0182

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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