To read the full version of this content please select one of the options below:

Towards a taxonomy of crowdsourced delivery business models

Georgiana Ciobotaru (Department of Mathematics and Logistics, Jacobs University Bremen gGmbH, Bremen, Germany)
Stanislav Chankov (Department of Mathematics and Logistics, Jacobs University Bremen gGmbH, Bremen, Germany)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 25 March 2021

Issue publication date: 27 May 2021

484

Abstract

Purpose

The paper aims to develop (1) a comprehensive framework for classifying crowdshipping business models and (2) a taxonomy of currently implemented crowdshipping business models.

Design/methodology/approach

The business models of 105 companies offering crowdsourced delivery services are analysed. Cluster analysis and principal component analysis are applied to develop a business model taxonomy.

Findings

A detailed crowdsourced delivery business model framework with 74 features is developed. Based on it, six distinct clusters of crowdshipping business models are identified. One cluster stands out as the most appealing to customers based on social media metrics, indicating which type of crowdshipping business models is the most successful.

Research limitations/implications

Detailed investigations of each of the six clusters and of recent crowdshipping business model developments are needed in further research in order to enhance the derived taxonomy.

Practical implications

This paper serves as a best-practices guide for both start-ups and global logistics operators for establishing or further developing their crowdsourced delivery business models.

Originality/value

This paper provides a holistic understanding of the business models applied in the crowdshipping industry and is a valuable contribution to the yet small amount of studies in the crowd logistics field.

Keywords

Acknowledgements

The authors thank Prof. Dr. oec. Julia Arlinghaus and Prof. Dr. Eugenia Rosca for discussions and helpful comments on an initial version of the manuscript.

Citation

Ciobotaru, G. and Chankov, S. (2021), "Towards a taxonomy of crowdsourced delivery business models", International Journal of Physical Distribution & Logistics Management, Vol. 51 No. 5, pp. 460-485. https://doi.org/10.1108/IJPDLM-10-2019-0326

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles