How would you like your Turkish coffee? Tourist experiences of Turkish coffee houses in Istanbul
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 21 June 2021
Issue publication date: 26 August 2021
Abstract
Purpose
The purpose of this study is to examine and understand the experiences of tourists in the Turkish coffee houses in Istanbul, Turkey.
Design/methodology/approach
In this study, a qualitative case study method was used to analyze tourists’ comments with user-generated content technique by analyzing tourists’ comments. The data used in the study was collected through TripAdvisor, which is considered one of the most famous websites with tourist reviews and comments, between 20 May and 10 June 2020 from tourists’ reviews (n:219).
Findings
The findings show that Turkish coffee house experiences are heterogeneous based on the dimensions of coffee characteristics, place, satisfaction, recommendation and revisit intention, value/price and value-added experience. Moreover, value-added experience includes some sub-themes such as a memorable experience, authentic experience and culture learning experience.
Originality/value
There are some studies on Turkish coffee and Turkish coffee culture in the literature, but there have been no empirical studies investigating the Turkish coffee house experiences of tourists. For this reason, this study aims to examine and understand the experiences of tourists in Turkish coffee houses. Therefore, it is believed that this study will fill the current gap in the literature on tourists’ experiences of Turkish coffee houses.
Keywords
Citation
Yiğit, S. and Şahin Perçin, N. (2021), "How would you like your Turkish coffee? Tourist experiences of Turkish coffee houses in Istanbul", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 3, pp. 443-454. https://doi.org/10.1108/IJCTHR-11-2020-0274
Publisher
:Emerald Publishing Limited
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