The paper aims to examine BP’s communications response to the Deepwater Horizon disaster, which caused 11 deaths and a huge oil spillage in the Gulf of Mexico.
It draws on such secondary sources as newspapers, audiovisual material and social-network sites.
It claims that BP lacked some of the tools needed for an effective communications response to the disaster and that the company made mistakes in, for example, putting out a series of advertisements during the clean-up operation.
It puts forward the view that companies ought to have a well-rehearsed crisis-communication strategy that they can easily adapt to the particular circumstances of a given disaster.
It looks at some of the things that BP got right, including its Internet response to the crisis.
It emphasizes the importance of good communication strategies when disaster strikes.
Pollitt, D. (2014), "Deepwater Horizon exposes BP’s PR strengths and weaknesses: Company lacked critical tools in aftermath of oil-rig disaster", Human Resource Management International Digest, Vol. 22 No. 7, pp. 23-25. https://doi.org/10.1108/HRMID-10-2014-0138
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