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Evaluation of rural tourism development level based on entropy-weighted grey correlation analysis: the case of Jiangxi Province

Xiaoyan Yan (The center of Management Science and Engineering, Jiangxi Normal University, Nanchang, China)
Min Luo (The financial college of Jiangxi Normal University, Nanchang, China)
Changbiao Zhong (The center of Management Science and Engineering, Jiangxi Normal University, Nanchang, China)

Grey Systems: Theory and Application

ISSN: 2043-9377

Article publication date: 11 July 2023

Issue publication date: 24 October 2023

139

Abstract

Purpose

The purpose of this paper is to establish a more reasonable evaluation system and model for the development level of rural tourism, and provides a method for quantifying the development level of regional rural tourism.

Design/methodology/approach

This paper provides a method for evaluating the development level of rural tourism, constructs an evaluation index system according to the connotation of rural tourism, then calculates the index weight by entropy method, and makes a comprehensive evaluation by grey relational analysis. Taking the development of rural tourism in 11 cities in Jiangxi Province as the research object, the ranking results of 11 cities were obtained by using grey relational analysis.

Findings

The overall development level of rural tourism in Jiangxi Province is positive, but the spatial distribution is uneven, showing the characteristics of “low-level aggregation and high-level dispersion”. The barrier model diagnoses that the degree of financial input is the biggest constraint to the development level of rural tourism in Jiangxi Province.

Originality/value

This study puts forward an evaluation model based on entropy weight and grey relational analysis, which is an important supplement to the grey relational analysis method system and has a positive role in promoting the quantitative evaluation of regional rural tourism level.

Keywords

Acknowledgements

This paper is supported by the National Social Science Foundation of China: Research on benefit sharing mechanism of Rural Cultural and Tourism resources Development from the perspective of capital sending to the countryside (No. 22BGL149).

Citation

Yan, X., Luo, M. and Zhong, C. (2023), "Evaluation of rural tourism development level based on entropy-weighted grey correlation analysis: the case of Jiangxi Province", Grey Systems: Theory and Application, Vol. 13 No. 4, pp. 677-700. https://doi.org/10.1108/GS-03-2023-0019

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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