Evaluation of rural tourism development level based on entropy-weighted grey correlation analysis: the case of Jiangxi Province
Grey Systems: Theory and Application
ISSN: 2043-9377
Article publication date: 11 July 2023
Issue publication date: 24 October 2023
Abstract
Purpose
The purpose of this paper is to establish a more reasonable evaluation system and model for the development level of rural tourism, and provides a method for quantifying the development level of regional rural tourism.
Design/methodology/approach
This paper provides a method for evaluating the development level of rural tourism, constructs an evaluation index system according to the connotation of rural tourism, then calculates the index weight by entropy method, and makes a comprehensive evaluation by grey relational analysis. Taking the development of rural tourism in 11 cities in Jiangxi Province as the research object, the ranking results of 11 cities were obtained by using grey relational analysis.
Findings
The overall development level of rural tourism in Jiangxi Province is positive, but the spatial distribution is uneven, showing the characteristics of “low-level aggregation and high-level dispersion”. The barrier model diagnoses that the degree of financial input is the biggest constraint to the development level of rural tourism in Jiangxi Province.
Originality/value
This study puts forward an evaluation model based on entropy weight and grey relational analysis, which is an important supplement to the grey relational analysis method system and has a positive role in promoting the quantitative evaluation of regional rural tourism level.
Keywords
Acknowledgements
This paper is supported by the National Social Science Foundation of China: Research on benefit sharing mechanism of Rural Cultural and Tourism resources Development from the perspective of capital sending to the countryside (No. 22BGL149).
Citation
Yan, X., Luo, M. and Zhong, C. (2023), "Evaluation of rural tourism development level based on entropy-weighted grey correlation analysis: the case of Jiangxi Province", Grey Systems: Theory and Application, Vol. 13 No. 4, pp. 677-700. https://doi.org/10.1108/GS-03-2023-0019
Publisher
:Emerald Publishing Limited
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