Examining the impact of online service convenience on user engagement and intention to continuously use e-resources: mediating role of attitude

Abstract

Purpose

This study aims to analyze the mediating role of attitude in understanding the impact of online service convenience on user engagement and intention to continuously use e-resources. Five components of online service convenience have been adopted for the present study: These are access convenience, search convenience, evaluation convenience, transaction convenience and possession/ post-possession convenience.

Design/methodology/approach

A total of 500 PhD scholars and faculty members from two different states of India were approached to provide their responses through a structured questionnaire, which resulted in 224 complete responses. These responses were analyzed using structural equation modeling. The statistical analysis has been performed with the help of Smart-PLS 3.

Findings

The study findings have proven the proposed conceptual model by showing a significant relationship between all the variables. Furthermore, it has been identified that the attitude of the users also positively impacts intention to continuously use e-resources.

Originality/value

This study contributes to the literature on e-resources by providing implications for students, faculties, managers and society.

Citation

Vandana, V., Kumar, S. and Kumar, V. (2024), "Examining the impact of online service convenience on user engagement and intention to continuously use e-resources: mediating role of attitude", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-05-2024-0272