Believes ‘head to head’ combat is no longer a relevant metaphor that businesses can use in today’s competitive arena. States that applying the principle of ecology to businesses will help them to grow and thrive — thereby helping managers understand how competition in business is changing. Four Figures showing a typical business ecosystem, virtuous cycle of investment and return, cycle of disappointment, and cycle of ecosystem‐based development. Concludes, worldwide, huge webs of interconnected businesses are developing crossing conventional industry boundaries and achieving new models of competition.
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