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Managing companies in the global marketplace

The Antidote

ISSN: 1363-8483

Article publication date: 1 April 2000



Describes the world's largest companies as being in a state of flux. Acknowledges that the various ways in which companies have responded strategically and organizationally to conflicting pressures have led to radically different degrees of success — even within same industries. Determines there are three types of large organization which vary widely in approach to strategic positions, organizational structures and management processes: multinationals; global companies; and international companies. Makes great use of six Figures as an aid to explanation of the points made herein. Concludes transnational organizations are complex to organize and manage — but to succeed they must justify the effort involved in meeting the challenges.



Kippenberger, T. (2000), "Managing companies in the global marketplace", The Antidote, Vol. 5 No. 2, pp. 10-13.




Copyright © 2000, MCB UP Limited

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