Thinking about the future

Abstract

States many organizations are forced to rely on personally held, often idiosyncratic, views regarding the future. Looks at how the founder of Digital Equipment Corporation, Ken Olsen, who wrongly predicted that PCs would never be in individual's homes was proved wrong! Investigates other companies that have also made wrong decisions and discusses them in depth. Uses a Figure to emphasize the relationship between scenario content and managerial response.

Citation

Kippenberger, T. (1999), "Thinking about the future", The Antidote, Vol. 4 No. 4, pp. 4-6. https://doi.org/10.1108/EUM0000000006703