From ‘I’ to ‘we’

Abstract

Argues that the process of deciding on strategy is influenced by three interdependent factors: organizational style; personal values; and discretion. Records that diversity and heterogeneity can be used to advantage as a mechanism for organizations to adapt to a changing environment and fight against the inertia which can stifle progress. Uses a Figure and a highlighted box for added emphasis.

Citation

Kippenberger, T. (1998), "From ‘I’ to ‘we’", The Antidote, Vol. 3 No. 7, pp. 30-32. https://doi.org/10.1108/EUM0000000006595