Corporate strategy and parenting advantage

Abstract

Suggests that the key question for multibusiness companies — companies whose constituent businesses are diverse in nature and operate in several different marketplaces — is not which business to be in, nor how to structure them, nor even what size they should be: but how the parent company creates a strategy which adds value to constituent businesses. Uses explanatory Figures for emphasis and stresses the need to define business unit boundaries and corporate reporting structures with clarity.

Citation

Kippenberger, T. (1998), "Corporate strategy and parenting advantage", The Antidote, Vol. 3 No. 7, pp. 13-16. https://doi.org/10.1108/EUM0000000006590