The classic strategy mode
8983
Abstract
Argues that the process of corporate strategy consists of two distinct parts: formulation, and implementation and points out that in real life the processes of formulation and implementation are intertwined. Looks at finding the strategic alternatives, implementing strategy, and unstated strategies, warns nobody should mistake apparent strategy visible in a pattern of past incremental decisions.
Keywords
Citation
Kippenberger, T. (1998), "The classic strategy mode", The Antidote, Vol. 3 No. 6, pp. 18-19. https://doi.org/10.1108/EUM0000000006584
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited