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‘Much ado about nothing?’ or ‘Can you hear the grinding of axes?’

The Antidote

ISSN: 1363-8483

Article publication date: 1 September 1998

Abstract

Spotlights Honda Motor Co. of Japan's spectacular subsidiary operation of motorbikes in the USA, forcing Harley‐Davidson into a niche market. Shows how Honda's flexibility (smaller‐sized bikes at first and progressively introducing bigger and bigger bikes), led to domination of the total US market, to Harley‐Davidson's surprise. Uses highlighted boxes to expound various lessons learned.

Keywords

Citation

Kippenberger, T. and Gould, B. (1998), "‘Much ado about nothing?’ or ‘Can you hear the grinding of axes?’", The Antidote, Vol. 3 No. 6, pp. 6-10. https://doi.org/10.1108/EUM0000000006580

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited