The End of Marketing

Abstract

Posits that in any business there seems to be three general activities: first, businesses must attract and keep their customers; second, businesses must produce services or goods for their customers; third, businesses must renew production and ways of relating to customers. Concludes that organizations must attract, satisfy and keep customers.

Citation

Gould, B. (1998), "The End of Marketing", The Antidote, Vol. 3 No. 5, pp. 4-5. https://doi.org/10.1108/EUM0000000006562