Financial PR and straight‐talking to employees

Abstract

Cautions that in any takeover or merger, directors are often so totally preoccupied in the pre‐deal period that any plan which they come up with is usually the afterthought of a group of very tired people. States the two most important areas are: employee communications; and financial communications — the former using documentary videos, brochures, team briefings and local media; and the latter to try to help create a climate of opinion in the business press and among analysts.

Citation

Gould, B. (1998), "Financial PR and straight‐talking to employees", The Antidote, Vol. 3 No. 3, pp. 33-34. https://doi.org/10.1108/EUM0000000006472