Contends that the greater the cultural distance or dissimilarity between two companies in a cross‐border merger and acquisition (M&A), the greater the risk of cultural clash. Highlights Asea Brown Boveri (ABB) — the Swiss‐Swedish company that is effective in acquisitions in Eastern Europe, and Daewoo — the South Korean car manufacturer that has also had success in Eastern Europe. Believes national culture can be managed much more effectively in M&A where the companies have similar business values/company cultures.
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