Business creativity: an art with discipline

Abstract

Discusses creativity and how it is hard work even for the best creatives. Aligns it with the jazz term ‘jam’ in that it means taking theme, question, notion, whim, idea and pass it around to get the full picture. States creativity is the entire process by which ideas are generated, developed and transformed into value. Encourages managers to turn creativity outcomes into something that people can turn into results.

Citation

Kippenberger, T. (1997), "Business creativity: an art with discipline", The Antidote, Vol. 2 No. 2, pp. 12-13. https://doi.org/10.1108/EUM0000000006410