The three ‘R’s of growth strategies: radical, rational or robust
4107
Abstract
Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth; robust growth — companies which follow this adhere to four basic principles. Proposes that robust growth is the only one for business to use, as it suggests more longevity than the others do.
Keywords
Citation
Kippenberger, T. (1997), "The three ‘R’s of growth strategies: radical, rational or robust", The Antidote, Vol. 2 No. 1, pp. 29-30. https://doi.org/10.1108/EUM0000000006406
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited