The bandwagon effect

The Antidote

ISSN: 1363-8483

Publication date: 1 April 1996


Posits that divisionalization in companies, as we know it today, followed on from Du Pont in the 1920s, and goes on to show this in greater detail. Indicates that something eventful happened in the 1980s — management became a big and extremely lucrative business. Suggests Japanese incursions into US domestic markets caused the drop in confidence in US corporate life. Profiles the main events which changed business approaches, comparing them to jumping on the ‘bandwagon’, to catch up with the new thinking of the Japanese and others. States this is an ‘ongoing’ situation.



Kippenberger, T. (1996), "The bandwagon effect", The Antidote, Vol. 1 No. 1, pp. 38-39.

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Copyright © 1996, MCB UP Limited

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