American Express achieves pride, performance and a sense of purpose
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Abstract
There is nothing particularly original about a company making customer satisfaction the centre of its culture. But American Express differs from most others in having an effective system to make sure that everyone buys into the cultural focus.
Keywords
Citation
(1997), "American Express achieves pride, performance and a sense of purpose", Management Development Review, Vol. 10 No. 5, pp. 191-192. https://doi.org/10.1108/EUM0000000004400
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited