To read this content please select one of the options below:

American Express achieves pride, performance and a sense of purpose

Management Development Review

ISSN: 0962-2519

Article publication date: 1 September 1997

928

Abstract

There is nothing particularly original about a company making customer satisfaction the centre of its culture. But American Express differs from most others in having an effective system to make sure that everyone buys into the cultural focus.

Keywords

Citation

(1997), "American Express achieves pride, performance and a sense of purpose", Management Development Review, Vol. 10 No. 5, pp. 191-192. https://doi.org/10.1108/EUM0000000004400

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

Related articles