Guiding cultural change at Motorola

Abstract

At a time when it has become fashionable in some quarters to question the value which human resource specialists provide to an organization, Motorola has used a people‐centred approach to drive fundamental change. Alan Larson, the company’s senior applications consultant, takes up the story.

Citation

(1997), "Guiding cultural change at Motorola", Management Development Review, Vol. 10 No. 5, pp. 185-187. https://doi.org/10.1108/EUM0000000004398