Salesforce effectiveness ‐ an opportunity for growth
Abstract
Many companies have been through the wringer in recent years. They have streamlined, delayered and reengineered; they have installed internal mechanisms to promote innovation and meet customer expectations; they have implemented new marketing strategies and they have managed to jazz‐up the organization, generating acceptance and even enthusiasm. These firms may well be asking about other ways to achieve growth without major investment and further upheaval. Offers another possible growth opportunity: to improve the effectiveness of the salesforce.
Keywords
Citation
(1997), "Salesforce effectiveness ‐ an opportunity for growth", Management Development Review, Vol. 10 No. 5, pp. 171-172. https://doi.org/10.1108/EUM0000000004393
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited