Innovate to Accumulate
Graham West
(Managing Director of Capella
Communications, Bolling Road, Bradford BD4 7EZ. Tel: 0274 306343. Phil
Robson can be contacted at NIS Ltd, Ackhurst Road, Chorley, Lancashire
PR7 1NH. Tel: 02572 65656; Fax: 02572 75501.)
1680
Abstract
Read just about any literature, advertisement or media article, written within the last decade, describing a product, service or organization, and you can be sure of at least one inclusion of the word “innovation”. Sadly, the word “innovation”, in recent usage, has become so hackneyed it seriously runs the risk of metamorphosizing into an expression of a doubtful quality. This interview with Phil Robson, Managing Director, NIS Ltd, UK, explores this role and meaning of the “innovation” within the context of manufacturing industry.
Keywords
Citation
West, G. (1994), "Innovate to Accumulate", World Class Design to Manufacture, Vol. 1 No. 3, pp. 11-14. https://doi.org/10.1108/EUM0000000004023
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited