Management by Subjective
Article publication date: 1 September 1990
Suggests the need to take a fresh look at management by objectives (MBO). Reviews MBO theory and practise and proposes management by subjective (MBS) offering a way of achieving results using a teamwork approach. Concludes that a rational, friendly approach seems more likely to succeed than a series of bureaucratic fixed targets.
Collins, D. (1990), "Management by Subjective", Executive Development, Vol. 3 No. 3. https://doi.org/10.1108/EUM0000000003821
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