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Management by Subjective

Executive Development

ISSN: 0953-3230

Article publication date: 1 September 1990

Abstract

Suggests the need to take a fresh look at management by objectives (MBO). Reviews MBO theory and practise and proposes management by subjective (MBS) offering a way of achieving results using a teamwork approach. Concludes that a rational, friendly approach seems more likely to succeed than a series of bureaucratic fixed targets.

Keywords

Citation

Collins, D. (1990), "Management by Subjective", Executive Development, Vol. 3 No. 3. https://doi.org/10.1108/EUM0000000003821

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited