Asserts that to help convince everyone in the company that quality improvement is worthwhile, a way of linking the improvements with business results is required. Discusses the waning of commitment which often follows the early days of a quality initiative. Contends motivation is improved if the costs of quality are identified and measured on a regular basis, and that it helps if improvement efforts are linked to the needs of business. Asserts that taking a quality approach to business can benefit the bottom‐line. Discusses business models and their use. Concludes it involves examining costs in minute detail, and tracking back the costs to each customer order.
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