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The Transport‐choice Decision Process: The Potential, Methodology and Applications of Script‐theoretic Modelling

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 1 May 1991

Abstract

Past efforts to model freight transport‐choice decision making as a behavioural process have resulted in the development of models which may not reflect the actual steps, activities, decision rules, and interactions in the typical freight transport‐choice decision process in the detail needed for various applications. Script‐theoretic research, which is based on the modelling of sequential activities, is proposed as an alternative approach for the study of this process. The methodology for empirical investigations and practical applications of script‐theoretic research is discussed.

Keywords

Citation

Mohan Pisharodi, R. (1991), "The Transport‐choice Decision Process: The Potential, Methodology and Applications of Script‐theoretic Modelling", International Journal of Physical Distribution & Logistics Management, Vol. 21 No. 5, pp. 13-22. https://doi.org/10.1108/EUM0000000000384

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited