International Customer Service Demands a Total Effort

Abstract

International customer service is critical to the successful maintenance of profitable relationships with customers. An overview of international marketing in general is presented, customer service is examined, and some customer service management suggestions are discussed. The latter, it is claimed, can provide the differential advantage for a firm to gain market share internationally and the solution to long‐term survival.

Citation

Dempsey, W. and Lancioni, R.A. (1989), "International Customer Service Demands a Total Effort", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 5, pp. 6-9. https://doi.org/10.1108/EUM0000000000317