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Mentoring development at student international business case competitions

Vesna Damnjanovic (Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia)
William Proud (QUT Business School, Queensland University of Technology, Brisbane, Australia)
Milos Milosavljevic (Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia)

EuroMed Journal of Business

ISSN: 1450-2194

Article publication date: 17 July 2020

Issue publication date: 8 June 2021




Management education has received an immense amount of attention from both scholars and practitioners in the last few decades. Most research efforts have aimed at improving classroom education processes, programs and outcomes. Only a limited amount of research has focused on extracurricular activities such as mentoring top talented students for international business case competitions. This paper aims to examine the knowledge flow between mentors and strategic management undergraduates while they prepare for international business case competitions. This flow provides the opportunity for the development of phronetic skills, knowledge and leadership potential of undergraduates.


To understand the flow, 55 mentors worldwide were examined to provide evidence of their mentoring practices, perceived development of undergraduates and reverse learning of the business schools' top talents. For the analysis, the study used partial least squares–structural equation modeling.


The results of the study indicate that extracurricular mentoring of business case competitors strongly affects their development and creates recursive effects on the development of mentoring activities.

Research limitations/implications

Given the parsimony of mentors for premier global case study competitions, the findings of this study cannot easily be generalized to mentoring as such.


Despite the importance of the topics, to the best of the authors’ knowledge, a study of this kind has never been conducted before. For the construct of the authors’ model, the study was inspired by the multistage mentoring process theory.



We appreciate the useful suggestions and highly beneficial comments from editors-in-chief and three anonymous reviewers.


Damnjanovic, V., Proud, W. and Milosavljevic, M. (2021), "Mentoring development at student international business case competitions", EuroMed Journal of Business, Vol. 16 No. 2, pp. 154-170.



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