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Adoption of blockchain technology in hospitality and tourism industry and sustainability performance: impact of technological turbulence and senior leadership support

Ranjan Chaudhuri (Department of Marketing, Indian Institute of Management Ranchi, Jharkhand, India)
Sheshadri Chatterjee (Department of Computer Science and Engineering, Indian Institute of Technology Kharagpur, Kharagpur, India)
Demetris Vrontis (School of Business, University of Nicosia, Nicosia, Cyprus)

EuroMed Journal of Business

ISSN: 1450-2194

Article publication date: 30 August 2023

Issue publication date: 28 March 2024

405

Abstract

Purpose

The rapid increase of use of online platforms by the customers in the hospitality and tourism industry has invited the needs for using digital platforms by the concerned industry. In such a scenario, the purpose of this study is to examine how adoption of blockchain technology in hospitality and tourism industry could impact the sustainability performance of the organizations under the moderating influence of technological turbulence and senior leadership support.

Design/methodology/approach

With the help of existing literature, stakeholder theory and dynamic capability view (DCV), a theoretical model is proposed. It was validated using the PLS-SEM technique with 311 respondents who have different managerial positions in the hospitality and tourism industry. The proposed theoretical model is unique and effective as it has high explanatory power.

Findings

The study demonstrates the importance of adopting BCT in the hospitality and tourism sector and how it could improve the sustainability performance of organizations in that sector. This study also finds that there is a significant moderating impact of technological turbulence and senior leadership support on such organizations that adopt BCT.

Research limitations/implications

This study provides valuable inputs to practitioners in the industry by showing how adopting BCT can improve their sustainability performance. The study also demonstrates that leaders and the managers should support adopting BCT in their organizations and they can help to overcome any technological challenges that might come up while adopting it.

Originality/value

The present study proposes a unique theoretical model which was also validated using a statistical approach. Moreover, both stakeholder theory and dynamic capability view were integrated to propose the theoretical model, which is a novel attempt so far as adoption of BCT in hospitality and tourism industry is concerned.

Keywords

Acknowledgements

Since acceptance of this article, the following author(s) have updated their affiliations: Ranjan Chaudhuri is at the Research Center, Léonard de Vinci Pôle Universitaire, Paris La Défense, France and Demetris Vrontis is at the S.P Jain School of Global Management, Dubai Campus, Dubai, United Arab Emirates.

Citation

Chaudhuri, R., Chatterjee, S. and Vrontis, D. (2024), "Adoption of blockchain technology in hospitality and tourism industry and sustainability performance: impact of technological turbulence and senior leadership support", EuroMed Journal of Business, Vol. 19 No. 1, pp. 62-83. https://doi.org/10.1108/EMJB-04-2023-0128

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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