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Reading experiences influencing the acceptance of e-book devices

Eunil Park (Graduate School of Innovation and Technology Management, Korea Advanced Institute of Science and Technology (KAIST), Yuseong, Daejeon, South Korea)
Jungyeon Sung (Interaction Science Institute, Sungkyunkwan University, Seoul, South Korea.)
Kwangsu Cho (Graduate School of Information, Yonsei University, Seoul, South Korea)

The Electronic Library

ISSN: 0264-0473

Article publication date: 2 February 2015

Abstract

Purpose

This paper aims to explore users’ perception of, and then intention toward using, e-book devices as new reading devices, based upon an integrated technology acceptance model (TAM), reading engagement based upon flow theory and readability. The recent introduction of e-book devices has drastically changed the way people access and use reading content. However, few studies have explored the impact of reading experience on acceptance of e-book devices.

Design/methodology/approach

A total of 219 participants participated in a survey after using e-book devices to analyze the research model.

Findings

This study confirmed the crucial roles played by viewing experience, perceived mobility, perceived behavioral control, skill and readability. Also perceived usefulness and text satisfaction were found to have a positive and significant association with acceptance of e-book devices.

Research limitations/implications

Implications and suggestions for researchers and manufacturers are also addressed in the present study.

Originality/value

The current study focused on how actual reading experiences using e-book devices influences acceptance of e-book devices, through the triangular integrated model of TAM, reading engagement and readability features, and investigating users’ reading experience on the basis of responses to the characteristics of e-book devices.

Keywords

Acknowledgements

This work was supported by grants from the National Research Foundation of Korea (NRF-2010-32A-H00011) and also from the Industrial Strategic Technology Development Program (10043388) funded by the Ministry of Knowledge Economy, Republic of Korea.

Citation

Park, E., Sung, J. and Cho, K. (2015), "Reading experiences influencing the acceptance of e-book devices", The Electronic Library, Vol. 33 No. 1, pp. 120-135. https://doi.org/10.1108/EL-05-2012-0045

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited