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Planet Abled: can it sustain its first-mover advantage and scale-up?

Anita Sharma (Department of Entrepreneurship, IIM Indore, Indore, India)
Karminder Ghuman (Department of Management, Thapar Institute of Engineering and Technology, Patiala, India)

Publication date: 17 May 2021


Learning outcomes

This paper aims to enable the application of Value Proposition Canvas and Business Model Canvas to evaluate an opportunity; understand the commonalities and differences between social and commercial enterprises; and recognize the challenges related to the paradox of the social mission and the financial/economic logic.

Case overview/synopsis

Neha Arora demonstrated exceptional capabilities of defying the social stigma associated with People with Disabilities (PwDs) to establish Planet Abled, a first in the world venture to provide accessible leisure excursions to PwDs. This entrepreneurial initiative enabling group and solo travel for PwDs as inclusive tourism has created the possibility of social sustainability by bringing change in the lives of PwDs and their family members by ignoring either the insensitive or overprotective societal attitudes and lack of infrastructure concerning travel for PwDs. Its potential growth qualifies for scaling-up, but it can also attract the existing big travel solution providers to enter this domain. Considering these facts, Neha faces multiple dilemmas: How can she sustain and scale up the early momentum created by her enterprise? How can she resolve the challenges related to the paradox of the social mission and the financial/ economic logic while scaling-up Planet Abled?

Complexity/Academic level

This case study is suitable for both undergraduate or graduate-level programs in the area of entrepreneurship.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 3: Entrepreneurship



Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.


Sharma, A. and Ghuman, K. (2021), "Planet Abled: can it sustain its first-mover advantage and scale-up?", , Vol. 11 No. 2.



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