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Dhanashree Agro: transforming a “Farmer First” model

Srinivas Rao Pingali (Department of Business Policy and Strategy, Indian Institute of Management Udaipur , Udaipur, India)
Jyothi Rani Korem (EFPM, Indian School of Business , Hyderabad, India)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 27 April 2021

Issue publication date: 27 April 2021


Learning outcomes

The learning outcomes are as follows: to understand the management styles and motivations of SME founders; to understand how SMEs innovate with limited resources; to develop and evaluate technology and platform options to solve operational and business model issues; to build a transforming strategy by leveraging technology; and to understand the agricultural industry and its significance to emerging economies.

Case overview/synopsis

The case is about a Small and Medium Enterprise in India that focussed on the agricultural sector. The company was owner operated and highly successful. As a result, the owner decided to maintain status quo till the COVID-19 crisis forced the company to relook at its strategy and innovate for the second time in its history.

Complexity academic level


Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.



Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.


Pingali, S.R. and Korem, J.R. (2021), "Dhanashree Agro: transforming a “Farmer First” model", Emerald Emerging Markets Case Studies, Vol. 11 No. 1.



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