OSCAR Foundation: empowering lives through football

Elsa Varghese (Freelance Development Consultant at Mumbai, India)
Meena Galliara (Jasani Centre for Social Entrepreneurship and Sustainability Management, Narsee Monjee Institute of Management Studies University, Mumbai, India)
Manjari Srivastava (Human Resources and Behavioral Science Department, Narsee Monjee Institute of Management Studies University, Mumbai, India)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 27 October 2016


Subject area

Social entrepreneurship, Social enterprise.

Study level/applicability

Masters Programme in Social Entrepreneurship, Social Work, Business Administration; Management Development Programme for Social Entreprenuers.

Case overview

Organisation for Social Change, Awareness and Responsibility (OSCAR) Foundation is a non-profit organisation registered in 2010 under the Bombay Public Trust Act, 1950. Born and raised in the slum colony of Ambedkar Nagar, Cuffe Parade, Ashok, the founder, grew up seeing his friends becoming a victim to many socially inappropriate behaviours due to dropping out of school. Inspired by the thought of breaking this vicious cycle, Ashok used football as a mechanism to instil essential life skills among children and youth and encouraged them to continue their education. The success of his pilot motivated him to set up OSCAR. Presently, through its various programmes, the organisation has reached out to more than 3,000 marginalised children and 500 youths and aims to reach out to 20,000 children by 2020. The case highlights the struggles of Ashok’s entrepreneurial journey and maps the new challenges in scaling up his enterprise.

Expected learning outcomes

The expected learning outcomes are as follows: to identify the characteristics of a social entrepreneur and ascertain the leadership skills required by a social entrepreneur; to scrutinise the life cycle of a social enterprise and develop insights to examine the unique risks and challenges faced at the start-up phase of the social enterprise; and to enhance the understanding of interrelationship between passion, mission focus and challenges to attain financial sustainability for a social venture.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.



Varghese, E., Galliara, M. and Srivastava, M. (2016), "OSCAR Foundation: empowering lives through football", Emerald Emerging Markets Case Studies, Vol. 6 No. 3. https://doi.org/10.1108/EEMCS-05-2016-0077

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