The Indian airline industry – will the flight be smooth?
Publication date: 11 August 2014
Abstract
Subject area
The case concerns introductory marketing management.
Study level/applicability
This case is suitable for MBA students.
Case overview
The case explains the current situation encountered by the airline industry in India. This case gives the reader a detailed picture of the reasons for the growth and the subsequent troubles faced by the Indian aviation industry.
Expected learning outcomes
The case is aimed at helping the students to analyse a marketing situation both from a macro-economic point of view and from an individual company perspective.
Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Keywords
Citation
Srinivasan, R. and Prasad, V.A. (2014), "The Indian airline industry – will the flight be smooth?", , Vol. 4 No. 3. https://doi.org/10.1108/EEMCS-05-2013-0057
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited